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Make yourmarketing work.

Jose Baptista builds marketing systems for growing companies: the right people, workflows, and AI tools, so marketing produces results you can measure.

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Fruitspot marketplace website, founded and led by Jose Baptista
Think with Google, work for Google
Nike digital retail experience
Dante Labs website, rebuilt by Jose Baptista
Brand identity concept

About Jose

Jose Baptista has spent more than 20 years in marketing and strategy at P&G, Booz & Company, HUGE and Havas, and as CMO of a Nasdaq‑listed company. From strategy to execution, for brands including:

Consumer and retailNikeCoca‑ColaProcter & GambleWalmartSC JohnsonDiageoKohler
Tech, media and telecomGoogleFX NetworksComcastRock & Roll Hall of FameHPTelefónicaSamsung
Financial servicesAmerican ExpressJPMorgan ChaseAllstateFidelityState StreetCitiMorgan Stanley

What we do

We make your marketing better, and your team better at marketing.

We find what’s holding your marketing back, build what it needs, and improve it every 90 days.

01Diagnose & Plan

Know exactly where to focus, in one week.

We look at your marketing the way your customers do, find what’s holding it back, and give you a 90‑day plan.

An example · Week one

People find you. Nothing they read gives them a reason to choose you.

  1. Not giving people a reason to choose you
  2. People find you but don’t buy
  3. Customers aren’t coming back
  4. No reliable way to bring in new customers
  5. Can’t tell if your marketing is working
  6. Nobody has the time to run it
Not holding you backHolding you back most

02Build & Fix

What matters most, built and working, in 90 days.

We build the critical pieces, like websites, workflows, and AI automations, and bring in your team, agencies, and freelancers where that’s better.

An example · Before and after

What changes.

  1. Your site looks dated.

    A site that looks like your brand at its best, live in weeks.

  2. Everyone tells your story differently.

    Your brand built into the AI tools everyone uses.

  3. Endless rounds of edits.

    Drafts arrive on brand.

  4. Campaigns take too long to get out.

    A whole campaign ready in days, not months.

  5. Data, but no answers.

    Know what’s working and what to do next, every week.

03Improve & Grow

Marketing that keeps getting better, every quarter.

Your business will change. We keep improving what we built, guided by results and an updated diagnostic every 90 days.

A result · Dante Labs, 2025–2026

Search traffic increased 4×.

4×3×2×1× AugSepOctNovDecJanFebMarAprMayJunJul

Search traffic, indexed to August. Work began March 2026. Source: Google Search Console.

Clients and colleagues

“Jose rebuilt our brand and website in weeks. Then he built the tools that now run our content, email and reviews. We got a CMO and a build team in one person.”
CEOConsumer e‑commerce company
“An empathetic leader with both strong business acumen and solid creative skills that constantly raise the bar for quality.”
Former colleagueMedia and technology
“His leadership and understanding of the client’s situation was critical in guiding the team. A good listener who brings everybody on board.”
PartnerTop management consultancy
“He set the bar really high on what a client deliverable should look like, and delivered exceptional work under pressure.”
ColleagueManagement consultancy

Let’s talk

Make your marketing worth your money.

A short call to see whether we should work together.

Book 15 minutes
Portrait of Jose Baptista